Should You Buy SSL – A Short & Simple Guide

If you’re going to start a business online, you shouldn’t just consider how to increase your sale but you should also be concerned about keeping your customers’ info secure. Buying a good hosting company with necessary security options is a good start. However, you may still have to consider adding another layer of security by using SSL, which stands for Secure Socket Layer, and is truly the backbone of the whole internet.

What is SSL?

It is basically an added security layer that provides privacy and necessary data integrity for your website as well as your users’ sensitive personal information. What it means is that even if your website is not going to deal with financial information, you should still go for SSL protection to protect your site from hackers. Here are some other reasons why it makes sense to buy SSL:

It authenticates data transfer

It means that with SSL in place, you can be sure that your data is reaching the right computer after leaving yours. Even when your customers are using different computers to order and share financial information, the information reaches your computer only as hackers cannot create a machine that pretends to be your website because you have SSL protection going for you.

It improves trust

With SSL, you can tell your customers that you are concerned about the security of their data and that really helps build trust. The good thing is that your SSL provider will offer a “Trust Seal” that gives your customers a peace of mind when ordering through your site.

It is essential for online business

You cannot conduct business and accept credit cards without complying with PCI standards, and one important requirement is to have SSL protection. Therefore, it is important to buy SSL before you publish your website.

While there certainly are benefits of using SSL encryption, keep in mind that it can affect the speed of your website to a certain extent. Since the server needs to encrypt the information you send through your website, it can affect the performance of your site. But, the lag is usually noticeable only when you’re running an image-heavy website with a large number of visitors. Even then, it is a small price to pay to ensure the security of your visitors. So, buying SSL is surely going to be the right thing to do!

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